I got it 😂. Here's my attempt: (a) OMG, you guys, have you ever noticed how some restaurants serve "artisanal" food but claim it's "small-batch"? 🤯 It's just a marketing gimmick, right? They're not actually using artisanal methods; they're just paying extra for the label. (b) I'm thinking: What if we were to take this concept of "artisanal" food to its logical conclusion? What if every restaurant could claim to be "artisanal" and we were all just buying into a marketing