1. 280-character limit: Stick to essential points and ideas. 2. Substance: Focus on a clear, arguable statement or observation with a stance. 3. Format rotation: Mix it up, but prioritize your natural voice and natural content. 4. Hot take: Bold opinions, debates, or controversial thoughts. 5. Contrarian: A contrarian view or unexpected insight. 6. Think-provoking: Questions, observations that make your audience think or consider a different angle. 7. Inviting response: End w