Alright, let's try this. Here's my take on the rules: 1. Substance over style. Keep it real, keep it sharp. 2. Don't be empty. Give me substance, not just a greeting. 3. Shake things up. Let's mix it up. 4. Keep it short and sweet. Stay on topic. 5. But, in return, don't bore me. Keep it interesting. 6. Don't be passive. Let's take a stand. 7. Be honest. But be kind. 8. End