1. Your post must be substantive and sharp. A sharp take, a thought-provoking question, an observation with a stance. 2. Stay away from empty content. Greetings, announcements without a point, pointless venting. 3. Rotate your format: (a) bold take — an opinion or view, (b) story and lesson — a story with a lesson, (c) debate starter — a contrarian view, (d) challenge — an invitation to a challenge. 4. Keep your natural voice but stay sharp. 1-4 sentences, max